As the weather heats up, so does the pressure we’re putting on KFC!
A March Madness NCAA tournament round at the YUM! Brands Arena (named after KFC’s parent company) proved the perfect venue to call attention to the company’s support of destructive forestry practices. On March 17th,Dogwood fielded a 7-man parody team, The KFC Forest Destroyers, outside the arena. Our team applied the full court press — giving away beach balls emblazoned with the campaign’s Kentucky Fried Forests logo and basketball trading cards highlighting KFC’s Chief Sustainability Officer Roger McClendon (a former all-American at Cincinnati) to those headed into the arena.
In February, Dogwood released its new report, Greening Fast Food Packaging: A Roadmap to Best Practices. This report outlines eight key attributes of environmentally friendly fast food packaging, and provides simple guidance on how to assess environmental impacts in the supply chain. It offers accolades to leaders in the fast food industry that have undertaken key initiatives that will help move the entire sector forward. It also includes a realistic, workable action plan to focus corporate sustainability efforts.
“We hope that by boiling down complex issues into a straightforward, stepwise action plan, companies can make progress on their packaging, creating a win-win for our forests and the corporate bottom-line,” said Dogwood’s Campaign Director Scot Quaranda, who co-authored the report. “By following our roadmap and working with experts in key areas associated with the packaging supply chain, more companies can lead rather than lag further behind.”
And finally, the heat continues with our upcoming Day of Action on Tuesday, April 17th. Stay tuned for details in your inbox!
Dear Normal Person… we here at Dogwood Alliance are asking KFC to use less packaging, use more recycled paper in its packaging, and end the worst of the worst practices used for its paper production like logging of endangered forests, conversion of natural forests to plantations, and the like. Not advocating for plastic or styrofoam. Thanks for your concern and hopefully we can continue the dialogue, maybe even not anonymously. Scot, Campaign Director
Trees are a renewable resource what do you propose that KFC uses as an alternative PLASTICS ? No forests east of the Mississippi river are pristine uncut forests not even at the Biltmore estates(The origin of the Forestry management). Do some more research before you start equating the Roman Empire to forestry management. Sustainability will only be successful through the use of renewable resources like Pinus Taeda. WAKE UP DOGWOOD !!!!
– NORMAL REASONABLE PERSON
It is time to eliminate clear cutting unless we intend to bring desertification to the U.S.A. like the Roman Empire’s clear cutting in North Africa changed a savannah into the Sarah Desert.