McDonald’s is the biggest fast food company in the world. They are a global giant buying lots of paper packaging from Southern forests! Click here to take action and send a message to McDondald’s.
We know that they are going to announce a new environmental paper packaging policy sometime soon. With your help we can tell them we want them to make sure that the policy is a winner. That means we have a just a matter of weeks to pressure them from all ends to make sure that they:
Increase the post-consumer recycled content in the paper packaging they use
Reduce the amount of paper packaging—so much of it is used for branding and advertising that it often serves NO essential function; and
Show a preference for FSC certified paper packaging coming from sustainably managed forests.
You can help! You can download the postcard to send to McDonalds, make a bunch of copies, get all your friends and family to sign them, and send them to the company (just make sure to let [email protected] know that you do so we can keep track of campaign activity).
Click here to download the McDonald’s postcard!
“Dressing” Trash Monster and collecting signatures we had a blast…
This past weekend, August 8th – 10th, a few of us from Dogwood Alliance joined the crowd of 3,000 at Trinumeral, a music festival held at Deerfields campground (twenty minutes from Asheville), to encourage participation in our No Free Refills for the forest campaign.
We set up a giant wire sculpture whom we’ve dubbed Trash Monster, a pile of dumpster salvaged fast-food packaging, and a few bottles of hand sanitizer and invited festival-goers to help us show the “fast food junkies” the monster the fast food industry has created. We began the festival with just a KFC bucket for Trash Monster’s hat, and by the end of the weekend, he was bursting with the excessive burger wrappers and beverage containers that are devastating our southern forests.
We told folks about how McDonald’s has six weeks to submit their new environmental paper packaging policy, and how we have six weeks to remind McDonald’s of their environmental responsibilities!
We are asking McDonald’s (as well as the other ten “junkies”) to reduce their packaging, to purchase paper products only from FSC certified forests, and to use a higher percentage of post-consumer recycled content. Click here to tell McDonalds to straighten up their act!
Between “dressing” Trash Monster and collecting signatures for our postcard petition to McDonald’s, we had a blast sharing with folks at Trinumeral who we are and who we’ve got on our radar! Thanks Trinumeral!
This time to save Southern forests…
Who says you can’t have fun while saving the forests… And to prove our point, we have created the coolest video game since 1980!
This morning we launched an environmentally themed video game, Packaging Man, to raise awareness on the destructive impact that fast food paper packaging has on Southern forests.
Play a video game and save southern forests? That’s right… based on the old school Pac Man arcade game we’ve put a new environmentally themed twist on the classic game.
Paper company executive are gobbling up all the forests. Packaging Man must save the day and protect Southern forests! Rising up from a giant pile of discarded wrappers, bags and boxes, Packaging Man is the hero. After you play the quick game you can take action and send a message to the CEO of McDonalds and the rest of the 11 Fast Food Junkies whose packaging decisions so negatively impact Southern forests.
The paper company executives are gobbling up all the forests. Packaging Man must save the Day!
Instruction for posting on your MySpace and Facebook pages:
Myspace:
Cut and paste… cut the html code below, paste it in the “about me” section of your myspace page! Tell all your friends to come play the video game right on your homepage…
Bulletin… past a bulletin simply by cutting and pasting the code below into a bulletin. Above the code write a little blurb about the game like: “Paper company executives are gobbling up Southern forests. Packaging man must stop them and save the day!”
Facebook:
We’re working on an application, and that should be ready to roll soon. Now—you can copy and paste the following link to the video game and in a message to your friends: http://www.nofreerefills.org/files/packman/packman.html. All you have to do is cut and paste the above link to the video game link, go to your inbox, and create a “compose a message” with that link.
HTML Code 4 you & MySpace:
Play it ! Help save Southern Forests from the bad guys!
Join us in Asheville for the game-launch party
We have created the coolest video game since 1980! Play a video game and save southern forests? That’s right…
Packaging man, based on the old school Pac Man video game, is about to launch this Monday. Join us after the dust settle from Bele Chere at the Coxe Ave Brewing Company.
Help Packaging Man save Southern forests! Play the game & stop the greedy paper company executives from gobbling up all the trees.
volunteers wanted…
Volunteer Information Night
Wednesday, July 23rd, 2008 @ 7:30pm-8:30pm
At Dogwood Alliance Office, 129 Biltmore Ave (1/2 block from the Orange Peel in Downtown Asheville)
Mark your calendar!!!
Help protect Southern Forests from the Packaging Problem through outreach, research, activism, communication or media…
Dogwood Alliance Volunteer and Activist info session
Who: Dogwood Alliance brings together the voices of thousands of individuals, local and regional partners, and national and international organizations. Together we create powerful leverage on companies whose practices destroy millions of acres of Southern forests every year.
Contact: Any questions should be directed to:
Eva Hernandez, Campaign Organizer
828-251-2525×13
[email protected] or more information, go to www.dogwoodalliance.org
Team Extraordinaire Saves the Day…
Now that we have Arby’s attention it’s the perfect time to take action to tell CEO Roland Smith that there is no excuse in using Southern forests for their fast food packaging! Take action now…
Check out the Arby’s video contest… funny video
Our friends down at Arbys have decided to hold a video contest and we’re not going to pass this golden opportunity to get a word in about their packaging…. O yeah, I know your smiling now.
Here’s the gist…
Arby’s is inviting customers to compete for a chance to appear in one of its TV ads and win free food for a year. We are excited about the opportunity to send a loud and clear message to Arby’s CEO Roland Smith by posting a few video on their site about their choice to use Southern forests for packaging.
And we invite you to submit a video too! Check out the contest rules, gather together some friends and make and submit a fun video. Of course, send us a copy too and we will post your entries on our site.
Arby’s is one of the 11 fast food junkies… Click to tell your friends about the No Free Refills (for the forests) campaign.
Every year millions of pounds of food packaging waste litter our roads
and clog our landfills, while there are simple choices and creative solutions
that can reduce the excess destruction of our forests.
Click here to read the contest rules.
Happy videoing!
STOP THE MADNESS OF WASTEFUL PAPER CONSUMPTION – MAKE A ‘SHRINK’ PLEDGE A network of more than 50 European environmental non-governmental organisations today launches “Shrink”, a joint project addressing the madness of over-consumption of paper. Individuals as well as corporate and institutional paper users are invited to pledge to cut their paper consumption, on the new website www.shrinkpaper.org. (more…)
Dogwood Alliance strongly supports the findings of this report as an important solution to the climate crisis. As an organization working to protect the forests of the Southern US, we continue to seek positive solutions for our forests and for the climate and following some of the simple steps set forth in this report will help us achieve that goal. In addition to recommendations on zero waste strategies, incinerator bans and extended producer responsibility, as part of our work to solve the packaging problem, we strongly support the following recommendation: Regulate paper packaging and junk mail and pass policies to significantly increase paper recycling: Of the 170 million tons of municipal solid waste disposed each year in the U.S., 24.3% is paper and paperboard. The largest contributors include paper plates and cups (1.18 million tons), telephone directories (550,000 tons), and junk mail (3.61 million tons). Reducing and recycling paper decrease releases of numerous air and water pollutants to the environment and conserve energy and forest resources. When paper mills increase their use of recovered paper fiber, they lower their requirements for pulpwood, which extends the fiber base and conserves forest resources. Moreover, the reduced demand for virgin paper fiber will generally reduce the overall intensity of forest management required to meet the current level of demand for paper. This helps to foster environmentally beneficial changes in forest management practices. For example, pressure may be reduced to convert natural forests and sensitive ecological areas such as wetlands into intensively managed pine plantations, and more trees may be managed on longer rotations to meet the demand for solid wood products rather than paper fiber. FOR IMMEDIATE RELEASE Embargoed for June 5th, 2008 Contact: Brenda Platt, Institute for Local Self-Reliance: (202) 898-1610 ext 230 David Ciplet, Global Alliance for Incinerator Alternatives: (510) 883-9490 ext 102 Eric Lombardi, Eco-Cycle: (303) 444-6634 www.stoptrashingtheclimate.org TRASH IS BIG CLIMATE PROBLEM, NEW REPORT FINDS A zero waste approach revealed as a top climate protection strategy Washington D.C., June 5 – Legislators in Washington have another tool to confront the climate crisis, according to a new report released today on United Nations World Environment Day. Stop Trashing the Climate concludes that increased recycling and composting are easily-achievable and essential measures to help meet U.S. greenhouse gas reduction targets being debated this week in Congress. Along with waste prevention, expanded recycling and composting can have the same climate protection impact as closing 21% of the nation’s 417 coal-burning power plants says the report. Coal combustion is the largest single source of greenhouse gas emissions in the U.S. Released today by the Institute for Local Self-Reliance, Global Alliance for Incinerator Alternatives and Eco-Cycle, the report links America’s trash to use of energy and greenhouse gas emissions, and calls for action to trigger change within a short period. “Recycling is as important for climate stability as improving vehicle fuel efficiency, retrofitting lighting, planting trees, and protecting forests,” says Brenda Platt, the report’s lead author and co-director of the Institute for Local Self-Reliance. “By avoiding landfill methane emissions, composting in particular is a vital tactic in the battle to stop Artic ice melting. Biodegradable materials are a liability when buried and burned but an asset when composted.” Leading scientists now recognize that action to reduce methane emissions is needed to stabilize atmospheric greenhouse gas concentrations, which must peak and decline over the next 15 years in order to avoid widespread and rapid climate change. Incinerator and landfill companies have lobbied hard to promote waste disposal technologies as sources of renewable energy and as a solution to climate change. As a result, they have gained access to valuable taxpayer subsidies in energy policies. “In reality, incinerators and landfills are bad for the climate,” according to David Ciplet, a co-author of the report and the U.S. coordinator for the Global Alliance for Incinerator Alternatives (GAIA). “These disposal systems gobble up taxpayer money to encourage more of the same garbage. They compete against wind and solar projects while burdening local communities with pollution and debt.” Carl Pope, Executive Director of the national Sierra Club says, “Incinerators and landfills are relics of an unsustainable past that have no place in our green economy.” Main findings from Stop Trashing the Climate include: • A zero waste approach based on preventing waste and expanding reuse, recycling, and composting is one of the fastest, cheapest, and most effective strategies to protect the climate. • Significantly reducing the amount of materials landfilled and incinerated has climate benefits comparable to closing one-fifth of all U.S. coal-fired power plants. • The one-way flow of materials from extraction, processing, and consumption to disposal directly contributes to climate change. Waste disposal is linked to more than one-third of all U.S. greenhouse gas emissions; new resources must be continually extracted to replace those buried or burned. • Landfills are a top source of methane, a potent greenhouse gas, and landfill gas capture systems are not an effective strategy for preventing methane emissions to the atmosphere. The global warming impact of methane emissions in the short term is 72 times greater than CO2 and is three times greater than reported by the U.S. Environmental Protection Agency. • Incinerators emit more carbon dioxide per megawatt-hour than coal-fired power plants, and waste 3 to 5 times more energy than recycling conserves. “A zero waste approach is not only good news for climate stability, it’s also good news for America’s businesses and economy,” says report co-author Eric Lombardi, the director of Eco-Cycle, a Boulder, Colorado-based recycling and zero waste business. “On a per-ton basis, recycling sustains ten times the number of jobs as landfills and incinerators. The time to act is now. We cannot afford to pass up this opportunity to create local jobs and new enterprises, while reducing global warming and our reliance on imported goods and fuels.” Among Stop Trashing the Climate’s key policy recommendations: • Set local and national zero waste targets, focusing on 20-year plans. • Eliminate subsidies to landfills and incinerators. • End the practice of waste incineration. • Stop sending biodegradable materials to landfills and incinerators. • Expand the national reuse, recycling, and composting infrastructure. • Regulate paper packaging and junk mail and pass policies to significantly increase paper recycling Today community leaders across the country are joining together on World Environment Day in Tallahassee, FL; Providence, RI; Bridgeport, CT; Los Angeles, CA; and Massachusetts to urge elected leaders to redirect the millions of dollars now slated for incinerator and landfill investment toward economically-sound and climate-friendly strategies such as recycling and composting. Calling for an end to business as usual, communities are calling for policies that provide green jobs and healthy solutions to address climate change and poverty. According to Platt, “The 3R’s – Reduce, Reuse, Recycle – are as relevant today as they were when first introduced in the 1970s. Today we call this approach the zero waste path and include composting, product redesign, and manufacturer product responsibility.” On World Environment Day, the United Nations seeks to stimulate worldwide awareness of the environment and to enhance political attention and action. Today’s global celebrations focus on solutions and opportunities for countries, companies, and communities to “kick the CO2 habit” and reduce their climate footprint. Stop Trashing the Climate shows a commitment to zero waste is a quick and effective action to address global climate change that every country, company, and community can embrace. “Landfills and incinerators rank with gasoline-powered cars and coal-burning power plants as major American infrastructure dinosaurs that must be changed from coast-to-coast, and quickly,” says Lombardi. The Stop Trashing the Climate full report and executive summary can be downloaded at: www.stoptrashingtheclimate.org. ### Members of the press: To set up an interview with sources or if you have questions, please contact: Brenda Platt, Institute for Local Self-Reliance: (202) 898-1610 ext 230 David Ciplet, Global Alliance for Incinerator Alternatives: (510) 883-9490 ext 102 Eric Lombardi, Eco-Cycle: (303) 444-6634 ext 114 The Institute for Local Self-Reliance is a nationally recognized organization providing research and technical assistance on recycling and community-based economic development, zero waste planning and implementation, wind energy, and policies to protect local main streets and other facets of a home-grown economy. Since 1974, ILSR has actively addressed the burgeoning waste crisis, over dependence on fossil fuels, and other materials efficiency issues. GAIA is a worldwide alliance of more than 500 grassroots organizations, non-governmental organizations, and individuals in 81 countries whose ultimate vision is a just, toxic-free world without incineration. Our goal is clean production and the creation of a closed-loop, materials-efficient economy where all products are reused, repaired or recycled. Worldwide, we are proving that it is possible to stop incinerators, take action to protect the climate, and implement zero waste alternatives. Eco-Cycle is one of the largest non-profit recyclers in the U.S. and has an international reputation as a pioneer and innovator in resource conservation. Eco-Cycle believes in individual and community action to transform society’s throw-away ethic into environmentally-friendly stewardship. Its mission is to provide publicly-accountable recycling, conservation and education services, and to identify, explore and demonstrate the emerging frontiers of sustainable resource management and Zero Waste.
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