You know you’ve effectively gotten the attention of the media when they ask you to speak on a panel about your campaign at the Society of Environmental Journalists annual conference. On September 7th, I hopped a plane to New Orleans to debate Seth Ginther, the Executive Director of the US Industrial Wood Pellet Association, in front of a roomful of journalists. Over the last few of years, coal burning power plants have been converted to burn wood pellets as a supposedly clean and renewable energy source.