Working at Dogwood Alliance: The Business Perspective

This is a guest post by summer Duke Univeristy Stanback intern Arjun Wadwalkar

Housed in an old, beautiful, antique brick building on Biltmore Avenue in Asheville, North Carolina is Dogwood Alliance,which plays a life-changing role in the ecosystem of southeastern US forests. Not many are aware of the kind of work Dogwood is doing to conserve the most biodiverse region in North America.I didn’t have the faintest idea that a mission driven non-profit would be doing something cutting edge and pioneering in the conservation arena and making the world a better place.

The offices of Dogwood Alliance
The offices of Dogwood Alliance

After studying tools of strategy,marketing, finance and law in the first year of my Masters at Duke,I was looking forward to applying them in anew and different scenario where it could have the most profound impact. Dogwood provided me the perfect opportunity as the Business Plan Development intern over the summer for the Carbon Canopy project.This project innovates in the payment for ecosystem services sphere and aims at implementing the improved forest management methodology in smaller forest lands privately owned in the southeastern US. This region, which is 90% privately owned, accounts for 60-80% of the production of wood pulp for paper and the pellet industry. Carbon Canopy provides multiple revenue streams for landowners,making conservation sustainable and profitable, while at the same time,developing a sustainable supply chain for forest products companies. This creates a win-win partnership.

I started working on the plan under the mentorship of Andrew Goldberg, Dogwood’s Director of Corporate Engagement, and in a month, I was joined by two creative and talented intellectuals, Yimeng Wang and Rachel Weber. It was a great experience to brainstorm and come up with our recommendations.We also had the opportunity to present at the annual Carbon Canopy stakeholder meeting!

Arjun Carbon Canopy


Working at Dogwood over the summer gave me a new perspective about how non-profits function and the power they have to alter the business landscape. The core team of Dogwood, which consists of around 8 people, runs the organization effectively with an unmatched professionalism and talent. I also got to know about some of the working challenges they face. These include running the

board and selecting board members who are driven by the same mission and can provide a long- term vision. Managing funds is a challenge, too, as the funds are donated for particular uses and cannot be used freely. A true non-profit working sincerely can actually add brand value to its corporate partners. Dogwood Alliance through Carbon Canopy has the potential to build a brand which can alter the way business is done in the forest. The idea of premium voluntary offsets, individual retail and a boutique standard for different eco-system services can help add to the brand image of businesses and corporations. I plan to work on a case-study of how non-profits can further their mission and help businesses at the same time.
It’s not always about work, though. Dogwood cares a lot for its employees and interns. I had the opportunity to enjoy some of the most nerve-wracking games of the FIFA world-cup with Dogwood colleagues. The field visits were exciting, informative and fun. Celebrating fellow interns’ birthdays and enjoying happy hour in Asheville were some of the many memorable moments spent over the summer. I want to thank Dogwood for providing this wonderful opportunity!

Dogwood interns & staff enjoy a Tourist baseball game
Dogwood interns & staff enjoy a Tourist baseball game

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